Strathearn Psychology
Project Overview
For Strathearn Psychology, an Edmonton-based office of dedicated registered psychologists who value community, people, and growth, I expanded their visual design system to better reflect their welcoming and supportive environment. This involved adding to their existing brand assets, establishing a colour palette, and designing new onboarding materials to enhance the experience for first-time patients.
Role
Designer
Project Date
October 2023 to January 2024
Client
Strathearn Psychology
Involved
Brand Development
Information Design
Project Details
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The goal for Strathearn Psychology was to expand their visual design system to better reflect their values of community, people, and growth. This included creating a more comprehensive suite of graphics, developing an expanded color palette, and designing welcome pamphlets and email scroll-through introductions to enhance the experience for first-time patients.
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To achieve this, I developed a cohesive design system that featured a new brand mark, born from their existing logos, and a fresh color palette to convey a sense of warmth and professionalism. New welcome pamphlets were created to offer a friendly introduction to the practice, while email scroll-throughs were designed to guide first-time patients through their initial steps, ensuring they felt supported and informed after booking their first session.
Deliverables
Refined brand assets with new 'leaf' brand mark to convey the sense of growth.
Designed Information Materials
Email scroll-through for first-time patients with words by Shannon Brown
Information pamphlet design for in-office use
Project Reflection
I’m grateful for the chance to work with Strathearn Psychology, an Edmonton-based practice that values community, people, and growth. Expanding their visual design system allowed me to contribute to their welcoming environment by refining their colour palette and creating onboarding materials to ease first-time patient experiences. This project was made possible with the support and collaboration of writer, Shannon Brown.
