Every project starts with a simple request, whether it's a friendly email, a message, or a face-to-face chat. This is where the magic happens!

During our first chat, it's not just about the project—it's about getting to know you and what makes your vision special. In this phase, I’m all ears.

We'll chat about the scope, your aspirations, and any must-haves. This step is pivotal because it sets the stage for us to truly understand and bring your vision to life in the most authentic way possible!

This deep dive into your project covers everything from defining values and tone to crafting the look and feel. Together, we'll detail the services you want to offer, gaining insights into your target audience's preferences and needs. This phase sets the foundation for a design that not only reflects your needs but also resonates with your audience.

From here, I can create a roadmap for success, ensuring your project stands the test of time.

To transform your vision into reality, we'll collaborate on the initial design components.

Depending on the project and your needs, this part might include crafting a visual mood board, refining content and messaging, assessing technical requirements, establishing budget and timeline parameters, and addressing legal considerations.

This step ensures that the preceding design work is deliberate, conscious, and in harmony with your objectives and target audience.

The design phase plays a pivotal role in shaping the ultimate outcome. Drawing upon the insights gathered during the discovery and initial design phases, I chart our design course and get to work creating our deliverables.

Once designed, I'll share the work for feedback and approval, ensuring the design aligns perfectly with your project's objectives and expectations.

Once approved, the next phase is all about fine-tuning. After hearing your feedback, I’ll make adjustments to the designs and pay close attention to details like spacing, colours, and fonts, responsive designs, as well as content clarity and conciseness.

Once everything looks good, I’ll share for approval once more.

This is where all the pieces come together. I'll take the approved design and bring it to life.

Your project's success extends well beyond its launch date so I'll be available to offer guidance, answer questions, and provide support even after our project is complete! Just send a message to hello@laurazanello.ca to connect.