Strathearn Art Walk 2022
Project Overview
Since it’s first event in 2012, the Strathearn Art Walk and Music Festival (SAW) has showcased local talent and placed emphasis on supporting creative endeavours within Edmonton, AB. Working alongside their communications team, I designed the merch for their 10th anniversary with the help of Town Square Brewing and Forge 53.
Role
Designer and Muralist
Project Date
September – January 2022
Client
Strathearn Art Walk & Music Festival
Involved
Product Design
Illustration
Print Design
Mural
Project Details
-
The goal for this project was to create a design that celebrated the Strathearn Art Walk’s 10th anniversary for all their merchandise. With this, it was important to encorporate their values of opportunity, community, and sustainability. From here, we set out to create a systematic illustration that could be broken down into parts in order to adapt it to all merchandise.
-
The project involved creating a unique illustration of the Edmonton skyline and river valley, inspired by the view from Strathearn Drive. This design was then used on tote bags, t-shirts, hats, and a mural.
-
This project focuses on enhancing sales for the Strathearn Art Walk through the sale of merchandise. By offering unique products that reflect the event's spirit, it aims to foster community connections, create opportunities for local artists, and promote sustainable practices. The initiative not only supports local talent but also encourages attendees to engage with one another, reinforcing the values of community, opportunity, and sustainability that the Art Walk embodies. Through collaborative efforts, this project seeks to elevate the overall experience for participants while generating greater awareness and participation in the event and whoever the merchandise goes.
Deliverables
Branded beer in collaboration with Town Square Brewing
Front and back of the design
2022 Merch Design
Mural with frame and construction by Forge 53.
Mural in use at the 2023 Strathearn Art Walk
Project Reflection
Many thanks to the folks at Strathearn Art Walk for their support and trust as I developed a system for their 10th annual Art Walk and Music Festival. It was a real pleasure to work alongside such a wonderful team, especially with the help of Meghann Law, their merchandise and social media coordinator and the creative team at Town Square Brewing.
